Case Study · Coffee Alternative / Health Supplements

MUD\WTR

33% Profit Growth in Just 60 Days

+33%

Profit Growth

-22%

TACOS Reduction

+22%

Conversion Lift

$MUD\WTR showcase 1$

$MUD\WTR showcase 2$

The Starting Point

A Strong Brand With an Underperforming Channel

MUD\WTR is one of the most recognized brands in functional beverage — mushroom-based coffee alternative, huge social following, loyal off-Amazon customers.

Massive brand awareness off Amazon. Underperforming channel on it. The previous agency was wasting ad spend with no proper negations, bad placement modifiers, and the wrong keyword sets. Organic visibility barely existed outside branded terms, and the listing images had been copy-pasted straight from their Shopify store — never optimized for Amazon.

They'd already tried ads with no negations, bad placement modifiers, and the wrong keyword sets, a branded-only organic strategy, and Shopify listing images repurposed for Amazon. None of it moved the needle.

The Implementation

What We Did

Three focus areas inside the account: ads, creative, and organic search.

PPC Optimization

Took what was already working and doubled down on it. Cut wasted spend through proper negations, cleaned up placement modifiers and targeting, and integrated PPC with SEO so paid traffic fed organic ranking. Shifted budget toward conversion-focused keywords rather than chasing broad reach.

Listing Overhaul

Partnered with their team on listing image and A+ content strategy — providing Amazon-specific creative direction the previous agency wasn't offering. Designed and deployed a new main image for the flagship product that drove 18% more clicks. Built A+ Content that finally told the MUD\WTR story directly to Amazon shoppers.

Organic SEO

Optimized every listing for organic search — keyword integration, backend search terms, and content built around how shoppers actually discover the product. Keywords that had been ranked beyond position 50 climbed into the top 10 for terms like "mushroom coffee" and "mushroom coffee alternative."

Design Showcase

The Creative Behind the Numbers

New main images, premium A+ content, and a brand story built to convert.

$MUD\WTR main listing image$

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$MUD\WTR Cacao A+ content full layout$

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$MUD\WTR product tile 4$

$MUD\WTR product tile 5$

$MUD\WTR Coffee A+ content full layout$

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$MUD\WTR product tile 2 variant$

The Results · After 60 Days

The Numbers

Baseline

+33%

Profit Growth

15.3%

12%

-22%

TACOS

12.9%

15.8%

+22%

Conversion Rate

“The Amazon Whisperer is more than just an ad management partner — they take a holistic approach to our brand. Their team helped us navigate everything from ad optimization to content strategy with data-backed insights. The level of communication and collaboration has been outstanding. The Amazon Whisperer has been such a valuable partner.”

Niva Singer—Director of Digital Product, MUD\WTR

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