CPG
MUD/WTR
+340% Sales Growth — How MUD/WTR Educated Amazon Shoppers and Won
See How We Can Do This for Your Brand
At a Glance
How MUD/WTR Achieved Results on Amazon.
About The Brand
Who is MUD/WTR?
MUD/WTR is a mushroom-based coffee alternative designed for focus and energy without the jitters. Built on a mission to help people break their dependency on coffee, MUD/WTR has become one of the fastest-growing wellness brands in the DTC space — and needed their Amazon channel to match.
“Their team's expertise in the Amazon ecosystem is unparalleled. They helped us navigate complex challenges and achieve sustainable growth. They understood that our product needed a different approach — and they delivered.”
The Challenge
Disruptive Product, Confused Shoppers
MUD/WTR is a coffee alternative — but on Amazon, shoppers didn't understand what they were looking at. High bounce rates, confused buyers, and premium price resistance meant the product wasn't connecting. The brand's unique story was getting lost in Amazon's cookie-cutter format.
What They'd Already Tried
Before us, MUD/WTR was struggling to translate their DTC success to Amazon:
- Standard product listings that didn't explain the "why" behind the product
- Targeting generic "coffee" keywords where they couldn't compete on intent
- No education-focused content to overcome the "what is this?" barrier
- Running DTC-style campaigns that didn't work in the Amazon ecosystem
The Playbook
What We Did
We built an Amazon presence that educated shoppers while driving conversions:
Story-Driven A+ Content
Created rich below-the-fold content explaining the benefits and philosophy behind MUD/WTR to educate confused shoppers.
Story-Driven A+ Content
Created rich below-the-fold content explaining the benefits and philosophy behind MUD/WTR to educate confused shoppers.
Comparison Content Strategy
Positioned MUD/WTR against traditional coffee — not competing with it, but offering a better alternative for health-conscious buyers.
Comparison Content Strategy
Positioned MUD/WTR against traditional coffee — not competing with it, but offering a better alternative for health-conscious buyers.
Video Content Production
Produced video content for product explanation and brand storytelling, giving shoppers the context they needed to convert.
Video Content Production
Produced video content for product explanation and brand storytelling, giving shoppers the context they needed to convert.
Strategic Keyword Targeting
Rebuilt targeting around health-conscious, wellness-focused shoppers instead of generic coffee keywords.
Strategic Keyword Targeting
Rebuilt targeting around health-conscious, wellness-focused shoppers instead of generic coffee keywords.
Retargeting Campaigns
Built retargeting campaigns to recapture shoppers who browsed but didn't buy, closing the education-to-purchase loop.
Retargeting Campaigns
Built retargeting campaigns to recapture shoppers who browsed but didn't buy, closing the education-to-purchase loop.
Where They Are Now
The Latest Numbers
Year-Over-Year Sales Performance
MUD/WTR is now one of the top-performing wellness brands on Amazon. Their listings serve as education hubs that convert curious shoppers into loyal customers. The Amazon channel has become a major growth driver alongside their DTC business.
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