Billy Buckskin
+160% Revenue Growth in Just 90 Days
+160%
Revenue Growth
-34%
ACOS Reduction
+63%
Conversion Lift
The Starting Point
Strong Demand. Weak Execution.
Billy Buckskin is an outdoor brand selling fatwood firestarters and decorative pine cones — Amazon-first, no retail presence, with 90% of sales running through Amazon.
Steady demand, weak account hygiene. The previous AI-only PPC agency was leaking budget on bad targeting and bid modifiers. Listing images were stock-quality, missing CTR-critical info like weight and pack size. Organic SEO was lagging on every top product — forcing the account to lean on paid traffic just to keep momentum.
They'd already tried AI-only PPC management with no human strategy, stock-quality main images missing weight, pack size, and badges, listing images that didn't speak to the actual buyer, and no real organic SEO strategy across the catalog. None of it moved the needle.
The Implementation
What We Did
Four focus areas inside the account: ads, creative, organic search, and ops.
PPC Overhaul
Cut waste spend, fixed targeting and bid modifiers, and added ranking campaigns to drive organic growth. Tested new strategies on competitor listings and intent-based keywords. Ad spend nearly doubled in 90 days — ACOS still dropped 34%.
Listing Overhaul
Overhauled the entire catalog. New main images optimized for click-through with weight callouts, pack size, and badges. Listing images rebuilt to speak to the ICP, and premium A+ Content rolled out across every top listing.
Organic SEO
Ran every top listing through our PPC-SEO system to map what each one needed to rank for. Rewrote copy with target keywords in the right places, then synced PPC ranking campaigns to accelerate the organic climb.
Catalog & Reviews
Cleaned up catalog hygiene across every top product — fixed broken variations, resolved suppressed listings, and tightened parent-child relationships. Built a structured review cadence so ratings kept climbing as traffic scaled.
The Results · After 90 Days
The Numbers
$286,685
$746,745
+160%Monthly Revenue
Baseline
+355%
New-to-Brand
32.2%
21.2%
-34%ACOS
13.5%
10.1%
-25%TACOS
14.6%
23.8%
+63%Conversion Rate
“We were doing well on Amazon — it's 90% of our business. But TAW saw room to grow that we didn't. Revenue more than doubled in 90 days and our ad spend got more efficient, not less.”
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