Jerky & Spice
Doubled Revenue. Quadrupled Subscribers. Successful Exit.
2x
Monthly Revenue
4x
Subscribe & Save Subs
Acquired
Brand Outcome
The Starting Point
Strong Listings. No Ads. No Growth Engine.
Jerky & Spice is a craft jerky and deep-fried peanut brand with long-trusted private-label jerky lines and a 70% Amazon revenue mix.
The catalog had solid organic foundations — the listings were old, ranked, and selling — but nothing was being done to grow them. Zero ad spend on the account meant zero paid revenue. Listing images were basic and dated. Keyword strategy hadn't been touched in years. A real business sitting on a flat trajectory, leaving the upside on the table.
They'd already tried old listings with strong organic rank but no refresh in years, no advertising at all — zero paid revenue contribution, basic listing images that weren't converting browsers, and no Subscribe & Save promotion strategy. None of it moved the needle.
The Implementation
What We Did
Four focus areas inside the account: ads, creative, organic search, and Subscribe & Save.
PPC From Scratch
Built the entire advertising program from zero — strategy, structure, and campaigns. Sponsored Products carried the rank push, Sponsored Brands and Display layered in for visibility. Ad spend scaled from $3.6K to $14.9K per month as profitable revenue compounded — every dollar of new spend had a thesis behind it.
Listing Overhaul
Rebuilt creative across 80% of the catalog — new main images, new listing image stacks, premium A+ Content, brand story, and a full storefront. Old listings with strong organic foundations finally had Amazon-grade creative behind them, lifting CTR and CVR at the same time.
Organic SEO Refresh
Ran a complete SEO refresh on the majority of the catalog — titles, bullets, descriptions, backend keywords. Tied the keyword strategy directly to the PPC campaigns so paid traffic accelerated organic rank instead of just sitting alongside it.
Subscribe & Save Push
Launched coupons and S&S-specific promotions across the qualifying catalog to convert one-time buyers into recurring subscribers. Subscriber count climbed from 447 to 1,108 in 12 months, then to 1,797 by month 18 — a 4x lift on the most valuable customer segment.
The Results · After 12 Months
The Numbers
$85,067
$170,128
2xMonthly Revenue
447
1,108
+148%Subscribe & Save
4.32%
8.76%
+103%TACOS
$3,677
$14,918
4xMonthly Ad Spend
“Working with The Amazon Whisperer has been a game-changer for Jerky & Spice. From day one, they took the time to understand our brand, optimize our presence on Amazon, and implement strategies that delivered real growth. If you're looking for an Amazon marketing partner that truly cares about your success, The Amazon Whisperer is the team to trust.”
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