BIKO Industries
+65% Year-Over-Year Growth — With Zero New Product Launches
+65% YoY
Revenue Growth
-21%
TACOS Reduction
+22%
Conversion Lift
The Starting Point
A Growing Catalog on a Shaky Foundation
BIKO Industries is a multi-brand Amazon seller — eco-disposables like bamboo paper plates, cutlery, pill tubes, and cotton swabs under Jenvita, plus Kopperko cosmetic tools.
The account had plateaued. ACOS sat at 32%, TACOS ran 11–13% against a 10% goal, and a healthy monthly ad budget was buying almost no organic progress. On top of that, the brand was stuck mid-transition from Ibambo to Jenvita — reviews at risk, listings suppressed, and a cutlery brand merge hanging over a hard trademark deadline.
They'd already tried weak campaign naming and bloated ad groups, no placement modifiers and underpriced bids, 30+ search terms bleeding spend, a stalled Ibambo-to-Jenvita trademark transition with reviews at risk, and unresolved listing suppressions. None of it moved the needle.
The Implementation
What We Did
Four focus areas inside the account: ads, organic search, catalog health, and creative.
PPC Rebuild
Tore the account down and rebuilt it from scratch — TAW naming convention, portfolios restructured by parent ASIN, one ad group per match type, real placement modifiers, and Share-of-Voice campaigns on head terms. Shifted the whole strategy from auto and product targeting to keyword-driven ranking campaigns. Ad spend scaled more than 60% while TACOS held under 10.5%.
Organic SEO
Ran a full SEO refresh across every parent product under both brands, with PPC ranking campaigns syncing to accelerate the climb. Multiple top-3 organic rankings followed — pill tubes, baby cotton swabs, and bamboo paper plates — and a dedicated push moved cotton swabs from positions 10–30 into the top 3.
Brand Transition & Catalog Health
Managed the Ibambo → Jenvita brand transition end-to-end — trademark coordination, image swaps, and a full brand store rebuild — without losing reviews. Resolved the listing suppressions and won the cutlery brand merge on the trademark deadline.
Creative & Profit Levers
Rolled out Premium A+ upgrades, virtual bundles, and Brand Tailored Promotions across the catalog. Opened FBA remeasurement cases that recovered meaningful monthly margin on spatulas alone, and ordered four full containers to break a recurring inventory bottleneck.
Design Showcase
The Creative Behind the Numbers
A full Jenvita creative rebuild — conversion-focused listing imagery across the catalog, from bamboo plates and cutlery to straws, cotton swabs, and reusable towels.
The Results · After 15 Months
The Numbers
Baseline
+65% YoY
+65%Revenue Growth
32%
27%
-16%ACOS
12%
9.5%
-21%TACOS
23%
28%
+22%Conversion Rate
“The revenue has been great. From last year it's up like 65%, so pretty exciting there without launching new products — that's pure growth. Keeping TACOS toward 10 and a half, there's obviously huge growth in organic sales too. When I look at those numbers, I'm very happy with it. So keep rolling with it.”
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