Case Study · Restaurant Supply / Industrial & Scientific

Fry Oil Saver Co.

+48.7% Quarterly Profit — On Less Ad Spend

+48.7%

Quarterly Profit

+111%

Conversion Rate

-25%

TACOS Reduction

The Fry Oil Saver Company product lineup

The Starting Point

Stable Volume. Zero Growth Engine.

The Fry Oil Saver Company is a $1M+/mo Amazon-focused restaurant supply brand — kitchen cleaning brushes, chemicals, aerosol sprays, and cooking oil filters across Industrial & Scientific, Home & Kitchen, and Sports & Outdoors.

The account was doing $1.2M per month and looked fine on the surface. Underneath, a fully automated agency had it on cruise control — no keyword harvesting, default placements across every campaign, weak listing creative dragging conversion, and SEO that hadn't been touched in years. Catalog hygiene was a ticking time bomb: nearly 100 non-GS1 UPCs at risk of forced termination.

They'd already tried a fully automated agency running PPC on cruise control, default campaign placements with no harvesting or optimization, weak imagery on professional-grade products, SEO and keyword fields untouched in years, and nearly 100 listings on non-GS1 UPCs at risk of forced termination. None of it moved the needle.

The Implementation

What We Did

Five focus areas inside the account: ads, creative, organic search, catalog structure, and review health.

PPC Rebuild

Tore down the campaign structure and rebuilt around a keyword-first strategy that drives organic rank alongside paid visibility. Implemented keyword harvesting for the first time, launched Sponsored Brand Video on high-difficulty terms, and took full control of placement optimization. Ad spend came down 7.6% while total sales grew 22.9%.

Creative Overhaul

Rebuilt the entire catalog's visual identity — new main images with high-contrast conversion-focused design, thousands of listing images, and A+ Content modules across every top ASIN. Three listings hit top-3 in a Home & Kitchen subcategory and two ASINs earned Best Seller badges in Sports & Outdoors.

SEO & Backend Rewrite

Full rewrite of titles, bullets, descriptions, and backend keyword fields across the top 20+ listings. Built around current high-volume terms and structured for Rufus and COSMO compatibility — future-proofing for AI-driven Amazon search. Organic sales jumped 35.6% YoY to $2.8M in Q1.

Catalog Compliance

Completed nearly 100 UPC-to-GS1 conversions across the catalog — protecting a significant portion of revenue from forced listing terminations. Restructured variation families to consolidate review counts and accelerate organic rank velocity, and resolved listing suppressions and broken variations.

Review Management

Built a structured review-defense system protecting listings from bad actors and non-compliant reviews. At this scale — hundreds of active ASINs — review health is a direct conversion lever, not a nice-to-have.

Design Showcase