Profitability Tool

Find Your Most Profitable Price Point.

See exactly where your margins are leaking, what price you should be charging, and which levers to pull to keep more profit from every unit sold.

Pricing

Selling PriceYour listed price on Amazon
$
Target Net MarginDesired profit after all costs
%

Product Details

Category
Unit DimensionsL × W × H in inches
×
×
in
Shipping WeightIncluding packaging
oz
0.139 cu ft•Large Standard-Size

Costs

COGS Per UnitManufacturing + packaging + freight to you
$
Inbound Shipping to FBAAuto-estimated from dimensions & weight
$

Amazon Fees

auto-calculated · 2 months storage
Referral15%
$3.00
FBA Fulfillment
$4.55
Storage (2mo)
$0.33
Inbound
$0.34

Returns

Return RateCategory avg: 1.5%
%
Cost Per ReturnCOGS + FBA + storage + inbound
$
Effective return cost per unit sold$0.13

Advertising

TargetSwitch between ACOS and ROAS
%
Monthly Ad BudgetOptional — adds to per-unit ad cost
$
Ad cost per unit (30% ACOS)$3.60

Your Profitability Breakdown

Profit Per Unit

$4.54

Net Margin22.7%
Gross Margin82.5%
Healthy — 22.7% net

Break-Even

$13.21

Recommended

$16.51

Total Costs

$15.45

Amazon Takes

$11.95

Where Your $19.99 Goes

COGS: $3.50 (17.5%)
Referral: $3.00 (15.0%)
FBA: $4.55 (22.8%)
Storage: $0.33 (1.6%)
Inbound: $0.34 (1.7%)
Returns: $0.13 (0.7%)
Ads: $3.60 (18.0%)
Profit: $4.54 (22.7%)
COGS
Referral
FBA
Storage
Inbound
Returns
Ads
Profit

Unit Economics

Selling Price
$19.99
COGS
17.5%-$3.50
Referral Fee
15.0%-$3.00
FBA Fulfillment
22.8%-$4.55
FBA Storage
1.6%-$0.33
Inbound Shipping
1.7%-$0.34
Returns
0.7%-$0.13
Advertising
18.0%-$3.60
Net Profit
22.7%$4.54

Insights

Reducing your packaging to fit Small Standard-Size (≤15"×12"×0.75", ≤16oz) could save ~$0.90/unit on FBA fulfillment fees.

Your advertising cost per unit ($3.60) is over 15% of your selling price. Focus on improving conversion rate, optimizing keywords, and building organic ranking to reduce ad dependency.

Your margins look healthy at 22.7%. Consider reinvesting some profit into advertising to drive volume and improve organic rank.

Fee estimates based on Amazon's 2025 fee schedule. Always verify with Seller Central.

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