Are you looking for a way to get your listings to stand out from the crowd on Amazon? Most customers never read the titles on the search results page; they only look at the main image. Therefore, you will want to optimize your main image the best you can to get more shoppers to click on your product. We have created a list of some of the key points that you should be focusing on!
Use Bright Colors In Your Main Image
When a customer is looking down a long list of products on Amazon, they are very likely to click on the listing that catches their eye. One of the most significant factors is the colors in your main image. If you are using bright colors in the thumbnail, your listing will stand out from everyone else. If you are selling something like a fabric dye kit, you could use a cup with bright colors exploding from it.
Showcase What the Product Is Used For
How will the customer use the product? It may be a boring-looking product, but the results from using it are very striking! Going further with the fabric dye example, you could include a tie-dye shirt slightly behind the product. This helps a customer see exactly what your product is supposed to be used for, and they immediately associate it with that.
Utilize Product Packaging in Your Main Image
Does your product come in a box? Do you have a design on that box, or maybe it's just a plain brown box? You can utilize this in your main image. If your product comes in a plain brown box, you can create a render of a good-looking box to be used in your product listing. This is somewhat of a gray area, but a customer almost always won’t be bothered by what the box looks like, just by what is inside it!
Use Text Overlayed on The Product
If you are selling a supplement, use the white space on the lid or anywhere else to give more information on the product. This can be things like pack sizes, flavors, or even very short phrases on how this product can help the customer. Something like “Reduces Inflammation.”
You should be careful with this one, as Amazon does not actually allow you to use text in your main images. However! You can get around this by making sure that the text is overlaid on the product. If the text does not look like part of the product, the listing will be flagged, and the updates will not go through.
Emphasize Made in The USA
If your product is made in the USA, this is a massive advantage over other listings! You must make sure that you include it everywhere possible. Your title, bullets, A+, and especially your images. Overlay it over the product to not get your listing flagged for violating Amazon’s image guidelines.
These are just a few of the many methods to make your listings stand out among the sea of competitors on Amazon! Optimizing your images takes a lot of trial and error, but if you keep trying new things, you will find a strategy that works best for your products.
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