Are you looking to improve your keyword ranking on an Amazon product listing? Ranking well for a lot of keywords is essential to gaining sales and beating your competitors. Your goal is to rank for numerous high search volume keywords to get as much visibility as possible. Here are 5 surefire ways to help increase your rankings!
Use the Title for Your Most Important Keywords
Your title is the absolute best place to put your important keywords. Amazon places extra store on any keyword phrases in the title, so it is essential that you use this for your most relevant and highest volume phrases. It is also important that keywords in your title match exactly with the product you are selling, and not something irrelevant just to improve search volume. Shoppers are more likely to click on your listing when they see their exact search phrase in your title.
Utilize Alt Text in Your A+
Did you know that each image in your A+ can have up to 100 characters of alt text? This is an excellent place to sneak in some additional keywords. This alt text is not visible on the front end, so you can fill it with misspellings or even Spanish keywords! Not only is this available in your regular A+, but you can do the same thing with images in your brand story! Many sellers don’t fill in their alt text so by doing so you have a small advantage over your competitors. It is a simple way to add more keywords into your listing to show up for more search results. Keywords in your alt text don’t have to be 100% relevant as shoppers can’t see them.
Use Long-Tail Keywords to Rank for Specific Phrases
Single words are great for general ranking, but if you really want to rank well, focus on long-tail keywords. These are much more specific than a single word search and, therefore, will generally have less competition. If a customer sees that exact phrase in your listing, they will be much more likely to purchase your product. For example. “Dog Food” versus “organic dog food for huskies.” Shoppers searching for long-tail keywords are also more likely to buy a product. Searching for a single word or short-tail keyword may just mean that they are browsing without any intention of buying yet, whereas a search for long-tail keywords shows an interest for a very specific product.
Re-optimize Your Listing Copy Every 3 Months
Keywords and SEO on Amazon are not set, and forget it. You constantly need to be reoptimizing your listing to ensure that you stay up to date with the latest search trends and the season changes. A product that sells and ranks well during winter may need completely different keywords to rank well in the summer! Search trends are always going up and down, so make sure that you pay attention to all of your listings! Changing your listing often can be a lot of work but it is important if you want to stay ahead of your competition.
Include Crawlable Text in Your A+ Content
Did you know you can rank for Google searches using the text in your A+ content? Well, you can! The regular text in A+ can be indexed in Google. This can be a big help for your listing, as when a customer searches for a particular phrase in Google, your Amazon listing will come up at the top of the search results! Extra sales from outside of Amazon! Be sure to optimize your A+ content so you have an additional platform to rank for, meaning you show up for more searches, and make more sales.
Ranking well is the key to getting more impressions, resulting in more sales. Implement these 5 strategies on your Amazon listings today and see your sales increase!
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